HOW IT WAS LIT: KERI HILSON

Posted by Prep To Post on Sep 26, 2011 in HOW IT WAS LIT, TIPS & TUTORIALS, VIDEO | 2 comments

In this installment of HOW IT WAS LIT, I will walk you through a shoot I did with Keri Hilson for a Wet Seal campaign.

We always enter into a shoot with an art direction in mind, and this time was no different. The creative director and myself collaborated via email a week or so before the day of the shoot; we sent each other some images that served as inspiration for the desired art direction. We agreed to shoot

HOW IT WAS LIT: Romancing the Stones

Posted by Prep To Post on Aug 25, 2011 in HOW IT WAS LIT | 0 comments

For this episode of HOW IT WAS LIT, we will dissect the lighting we used on THE ARTIST LABS live shoot we did a couple of weeks ago which was broadcasted live via Ustream.

Before the shoot, I had briefly discussed the concept with Roshar and Daven over email. We had sent each other some inspiration shots to provide visual aids for what it was we wanted to do. After a bit of back and forth we decided on doing jeweled or rhinestone encrusted pieces that would be placed over the face. Since those pieces would, by themselves

HOW IT WAS LIT: NAILPRO COVER SHOT

Posted by Prep To Post on Jul 9, 2011 in HOW IT WAS LIT | 4 comments

In an ideal world, we would have pre-production meetings, be able to scout every location before the day of the shoot, and people really would serve martinis when doing the last shot of the day. Realistically, however, photographers are often times thrown into situations and expected to perform magic. The majority of clients do not understand the physics of photography and lighting, leading to near-impossible expectations. Going into a job as a photographer

HOW IT WAS LIT: JULIE MINTZ

Posted by Prep To Post on Jun 17, 2011 in HOW IT WAS LIT, TIPS & TUTORIALS | 3 comments

Welcome to HOW IT WAS LIT, a new section on Prep To Post where I give you a lighting diagram and an explanation of how a certain shot was lit.

For these shots of Julie Mintz, I wanted to use a lighting scenario that would reflect the personality of her music. I decided it would be great to see her bathed in indirect light to give that sense of purity and innocence.

I have an all-white studio with a built-in cyc. It makes it pretty easy for me to