POINTS OF CONTACT

Posted by Prep To Post on Jul 31, 2011 in BUSINESS TALK | 4 comments

As freelancers, one of the most important characteristics to have is the ability for potential clients to contact you with the greatest ease possible. Freelance artists are absolutely dependent on having at least a cell phone with email functionality. Aside from word of mouth referrals, our web presence is our primary point of contact, because it is the most convenient way for clients to view our work.

FORMATTING THE EMAIL SIGNATURE

Posted by Prep To Post on Jun 8, 2011 in BUSINESS TALK | 0 comments

Times they are a-changing, especially with the technology packed into today’s smartphones. I receive less and less printed paper business cards because after all, I can request to be sent an email, and usually all the pertinent info I will need will be embedded into that person’s email signature.

Now, if you are not using a signature at the bottom of every email you send out, you are failing. At the very least, you should have some sort of contact information such as your website address or cell phone number. It’s just good networking practice.

Ever since I got my EVO which runs on the Android OS, importing

WHAT’S IN A NAME?

Posted by Prep To Post on May 16, 2011 in BUSINESS TALK | 2 comments

I think one of the best things you can do for your photography career or business is to use your own name.

As photographers, we are artists and we are creative people. It’s natural to want to set ourselves apart and be unique in a creative way. We want to show everyone how creative we can be through the brand we make for ourselves. I can’t tell you how many times I’ve seen photographers use the words CREATIVE, DIGITAL, AND IMAGERY as a way of branding their business. Trust me, there is nothing more unoriginal than seeing Creative Digital Photography, or Digital Imaging Creations, and every other combination of those words.

Clients, Art Buyers, Art Directors, and other artists such as makeup and hair people want to work with YOU. They want to work with someone they can identify with as one person to another. It makes it difficult to get a sense of who you are as an artist when they need to replace your name with a fictitious one.